SELECTED WORK / CREATIVE DIRECTION
RODEO LIFE MEDIA CORP.
One Brand. Every Medium.
An independent media brand built across print, digital, and physical experiences. As Creative and Marketing Director, I developed and maintained Rodeo Life's visual identity across editorial design, web development, advertising, photography, video, merchandise, and e-commerce.
01 / EDITORIAL DESIGN
An Independent Voice of the American West.
From cover concepts and photography to typography, page composition, and production, I developed and maintained the editorial design of Rodeo Life Magazine, creating a consistent visual identity across issues while giving each story its own distinct character.
02 / MARKETING & ADVERTISING
Turning an Audience Into an Opportunity.
I developed Rodeo Life's media kit to translate audience demographics, advertising opportunities, and cross-platform reach into a cohesive sales presentation. Combining editorial design with marketing strategy, the kit provided prospective advertisers with a clear understanding of the brand's audience and the opportunities available across print, digital, and social media.
03 / WEB DESIGN & DEVELOPMENT
From Print to Platform.
I designed and developed Rodeo Life's digital presence, extending the publication's visual identity into a comprehensive online platform. The website integrated editorial content, advertising placements, sponsor visibility, and e-commerce opportunities into a cohesive experience designed to serve readers and support the publication's commercial objectives.
04 / PRODUCT & PACKAGING DESIGN
From Concept to Creation.
I extended Rodeo Life's visual identity beyond print and digital media through custom product and packaging design. From branded coffee packaging to intricately detailed trophy buckles, these projects combined illustration, typography, and visual storytelling to create physical products that connected the brand with its audience.
PACKAGING / RODEO LIFE COFFEE
PRODUCT DESIGN / CUSTOM BUCKLES
05 / MOTION & SOCIAL MEDIA
Bringing the Brand to Life.
I created motion graphics and promotional video content for Rodeo Life's social platforms, extending the brand's visual identity through animation, video editing, and storytelling. From product promotions to event coverage, each piece was designed to engage audiences and strengthen the brand's digital presence.
have something in mind?
Whether you're building a brand, developing a website, launching a publication, or looking for someone who can bring several creative disciplines together, I'd love to hear what you're working on.